Background Reading on Communications and Community Relations Themes

Related Links

Branding

Crisis communication


American University

Johns Hopkins University

The George Washington University

University of Maryland

George Mason University


American Association of State Colleges and Universities

Association of American Universities

The National Science Foundation

American Association for the Advancement of Science

The Chronicle of Higher Education

Council for the Advancement and Support of Education

Massachusetts Institute of Technology Washington Office


Other resources

Articles from Inside Higher Ed

  • A New Brand: regards private sector professionals hired on campuses in marketing and branding roles
  • Bard’s Bet: discusses branding of a small liberal arts college
  • Making the Case: involves issues of messaging in the face of negative media narratives
  • Fireable Tweets: about faculty usage of social media and institutional social media policies
  • Brand New Dilemma: discusses not only the American Wonk campaign, but also some other campaigns that have been notable (for better or worse)
     
  • Logo Revolt: about the negative reaction to the U. of California's new logo
     
  • They Came for the For-Profits:  this has to do with the for-profit college industry, as well as some elements of higher ed advocacy and the role of the federal government and political pressures
     
  • Rating Alternative: discusses the public university response to President Obama’s rating plan. Not strictly communications-related, but gives some context of some of the national initiatives happening in the U.S.
  • High Noon in Austin: another article from the level of state governments on advocating for public higher ed in the face of political pressure

 

Editorials from Inside Higher Ed