

March 31st - April 4th, 2014
Delegation from Finnish higher education institutions explored best practices and trends in communications and university relations with constituent audiences. Participants visited institutions in Washington, DC and the states of Maryland and Virginia to discuss marketing and recruitment, information sharing, content production, promotion of science and research, brand management and related topics. The group learnt about the American system from expert speakers and through direct observation at private and public universities. The opening day seminar focused on introducing the cultural, economic and political contexts in which university communication professionals are challenged to promote and protect university interests, as well as the organizations and tools which professionals are able to utilize. There were eleven members in the delegation.
See the list of delegation members and their CV's (PDF)
The program began in Washington, DC with the opening day seminar. In subsequent days, participants travelled to two universities in Washington, DC, two in Maryland and one in Virginia. In addition, a series of speakers representing communications and media professionals outside (but related to) American higher education presented to the delegation. Two debriefing meetings was held.
See the full Study Tour Agenda (PDF)
Branding
Crisis communication
American University
Johns Hopkins University
The George Washington University
University of Maryland
George Mason University
American Association of State Colleges and Universities
Association of American Universities
The National Science Foundation
American Association for the Advancement of Science
The Chronicle of Higher Education
Council for the Advancement and Support of Education
Massachusetts Institute of Technology Washington Office
Other resources